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Introduction to the cover page story – Atulya Group – Playing Santa to Farmers


In a radical departure from the usual profile of Indian corporates, the Atulya group under the guidance of social reform-minded entrepreneur Mahadeo Jadhav has focused its energies on empowering weaker sections of society like women and farmers. It is concentrating on developing and making use of innovative technologies like blockchain – to deliver its services and promises.

Its first venture, Atulya Nirman Micro Finance Association, offers loans mainly to needy women. The company’s micro finance network has by now spread to several states. Another venture, Agro Champ, has facilitated the growth of a huge network of contract farmers and also market their produce domestically and overseas, even as he expands his vision to digital, tech and solar power solutions.

Going a step ahead, the group has entered the fields of e-commerce, renewable energy, and finance segment also. Mr. Jadhav has set his sights on making the group a rural-focused Indian multinational with a turnover of Rs. 500 crore in the next couple of years.